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  • Mobile Research Methods

    Opportunities and challenges of mobile research methodologies

    Daniele Toninelli, Robert Pinter, Pablo de Pedraza (eds.)

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    Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, filing tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle.

    Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new field of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts.

    This book was developed in the framework of WebDataNet’s Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.

    Chapters

    • Mobile Research Methods: Possibilities and Issues of a New Promising Way of Conducting Research

      Pablo de Pedraza et al.
    • The Utilization of Mobile Technology and Approaches in Commercial Market Research

      Ray Poynter
    • Using Mobile Phones for High-Frequency Data Collection

      Will Durbin et al.
    • An Overview of Mobile CATI Issues in Europe

      Daniele Toninelli & Ana Slavec
    • Comparison of Response Times between Desktop and Smartphone Users

      Ioannis Andreadis
    • A Meta-Analysis of Breakoff Rates in Mobile Web Surveys

      Mick P Couper & Aigul Mavletova
    • Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences across Internet-Use Subgroups in the U.S.

      Christopher Antoun
    • Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for Mobile Surveys

      Germán Loewe et al.
    • Willingness of Online Access Panel Members to Participate in Smartphone Application-Based Research

      Robert Pinter

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    How to cite this book
    Toninelli, D et al. (eds.) 2015. Mobile Research Methods: Opportunities and challenges of mobile research methodologies. London: Ubiquity Press. DOI: https://doi.org/10.5334/bar
    Toninelli, D., Pinter, R. and de Pedraza, P., 2015. Mobile Research Methods: Opportunities and challenges of mobile research methodologies. London: Ubiquity Press. DOI: https://doi.org/10.5334/bar
    Toninelli, D, et al.. Mobile Research Methods: Opportunities and Challenges of Mobile Research Methodologies. Ubiquity Press, 2015. DOI: https://doi.org/10.5334/bar
    Toninelli, D., Pinter, R., & de Pedraza, P. (2015). Mobile Research Methods: Opportunities and challenges of mobile research methodologies. London: Ubiquity Press. DOI: https://doi.org/10.5334/bar
    Toninelli, Daniele, Robert Pinter, and Pablo de Pedraza. 2015. Mobile Research Methods: Opportunities and Challenges of Mobile Research Methodologies. London: Ubiquity Press. DOI: https://doi.org/10.5334/bar




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    License

    This is an Open Access book distributed under the terms of the Creative Commons Attribution 4.0 license (unless stated otherwise), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited. Copyright is retained by the author(s).

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on Sept. 25, 2015

    Language

    English

    Pages:

    166

    ISBN
    EPUB 978-1-909188-55-6
    Mobi 978-1-909188-56-3
    Paperback 978-1-909188-53-2
    PDF 978-1-909188-54-9

    DOI
    https://doi.org/10.5334/bar



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